Pharma CRM
A decade of CRM delivery across the most complex environments in pharmaceutical. The constant: systems only work when someone understands both the technology and the regulatory landscape it has to survive in — across every market, brand, and indication.
Global pharma brands needed unified HCP engagement across fragmented regional markets — where every touchpoint, message, and data point is governed by compliance requirements that vary by country, brand, and indication. Inconsistency isn't just a quality problem. It's a regulatory one.
I led the full CRM ecosystem — not just the technology, but the governance layer that keeps it compliant. Salesforce Marketing Cloud journeys, AMPscript personalisation, Veeva CRM implementations, CLM iDetail presentations, omnichannel HCP programmes, and Life Sciences Cloud integrations — built to work together, at scale, across LATAM, EMEA, and APAC.
$15M+ in delivery governed and shipped. Every rep visit, email, and digital touchpoint unified into a single compliant omnichannel programme — across dozens of markets and multiple brand indications, with no compliance gaps.