Multi-Brand Ecosystem
Running one brand launch is hard. Running six simultaneously — across different markets, indications, teams, and compliance requirements — is a different discipline entirely. That's where governance infrastructure becomes the actual product.
Pharmaceutical brands don't launch in isolation. They launch in parallel — CLM, email, web, and banners all hitting at once, across teams that don't always talk to each other, in markets with different regulatory requirements. When something breaks, it breaks everywhere.
I built the governance infrastructure that makes parallel delivery possible — playbooks, accountability structures, and cross-functional alignment frameworks that let multiple brands ship simultaneously without anything falling through the gaps. Technical direction coordinated across CLM, email, web, and banner programmes in LATAM, EMEA, and APAC.
$15M+ in multi-brand delivery shipped on time and in compliance. Simultaneous launches across global markets — brand-consistent, channel-consistent, and built on governance frameworks that outlast team changes and market restructures.