Pharma CRM

More than a decade of pharma CRM delivery — spanning over $15M in technical delivery and global programme leadership across LATAM, EMEA, and APAC. I've governed the full CRM ecosystem: Salesforce Marketing Cloud journeys with AMPscript personalisation, Veeva CRM field tool implementations, Veeva CLM iDetail presentations with branching navigation and dynamic content, omnichannel HCP engagement connecting rep visits, email, and digital content into a unified journey, CLM analytics surfacing slide engagement and content effectiveness, and Life Sciences Cloud integration unifying HCP records, consent management, and territory data — connecting every touchpoint into a coherent, compliant, and scalable programme.